5/22
 

LIGHT AND DARKNESS
Like everything in life consists of light and darkness, so do we as a person. (There is pain, anxiety, sadness, depressive feelings, frustration, anger, and so on). Nonetheless, we live in a (social media) society where there is a tendency to imbalance them. A ruling (online) culture is obsessed with highlighting the light, “good” and toxic positivity. 

MENTAL HEALTH
While there is less taboo about mental health problems than a few decades ago, it seems the darker aspects of life or personalities are still being hidden. These ‘darker’ emotions everyone deals with in their life, shouldn’t be categorised as “not good”.

WHAT MAKES US, US?
This shoot is about embracing that darkness in yourself. In fact; loving it. It is a part of your personality that’s at least as important as the ‘counterpart’. We should not conceal characteristics that make us, us.

BREAK FREE
“We all Scream” stands for the moment the energy releases your body when you become friends with your darkness, and demons and break free from what you think you should be.