Polina Erofeeva

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06/2024
 

How did your career start?

My career started quite spontaneously. I’ve always had a deep passion for fashion, spending countless hours experimenting with different styles and trends. It all began when I started sharing my outfits and styling tips on social media just for fun. I didn’t expect much at first, but my posts quickly gained traction, and I started receiving positive feedback from a growing audience. This motivated me to take my passion more seriously, so I launched my blog to create more detailed content. From there, collaborations with brands and opportunities to attend fashion events followed, turning my hobby into a full-fledged career.

Tell us a little about this shoot.

This shoot was incredibly exciting and close to my heart. The team was fantastic – the photographer had a great eye for detail, and the stylist did an amazing job at pairing pieces that highlighted my personality. The shoot was all about celebrating color, texture, and the joy of fashion.

What inspires you?

Inspiration for me comes from a variety of sources. Street style is a huge influence – I love seeing how everyday people express themselves through fashion in such unique ways. Travel also plays a significant role; experiencing different cultures and their approach to style is incredibly enriching. Art, music, and even nature provide endless inspiration. Ultimately, it's the stories behind fashion – the designers, the craftsmanship, and the cultural significance – that truly inspire me. I strive to bring these stories to life through my content.

Tell us about your creative plans.

I’m always looking to evolve and expand my creative horizons. One of my big plans is to launch a YouTube channel where I can share more in-depth content, like styling tutorials, behind-the-scenes footage from shoots, and interviews with industry insiders. I’m also working on a project that involves curating a limited-edition collection in collaboration with a sustainable fashion brand. Additionally, I’m planning to host workshops and webinars to help aspiring fashion bloggers and enthusiasts develop their personal style and build their brand. My goal is to create a vibrant community where fashion lovers can connect, learn, and get inspired.

model POLINA EROFEEVA
photographer IVAN TARUSIN 
stylist SANDRA KRUGOVYKH 
make up KATERYNA SEMENNIKOVA