COAL WATER MOUNTAIN

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5/23

Sinsation’s all men campaign entitled “Coal Water Mountain”, is centered around male inclusive pieces released earlier this year. This campaign highlights the elements and terrain surrounding the models which correlates to the products the models are shooting in. The water models are standing in a direct correlation to representation of the outerwear items displayed with the water proof material. The black mountains are a representation of the dark colorway used for this release, which displays different shades of black.

Please tell us about the concept of shooting.
What inspired you?

This campaign shoot was inspired from my clothing brand "Sinsation" most recent drop. The idea was to create an environment that highlighted the products in the type of elements they were suppose to be worn in. The water represents the outerwear and its water proof material and fabrics. The black mountains are a representation of the different shades of black used in this release.

How did your stylist career start?

I wouldn't necessarily consider myself primarily a stylist. For the simple fact that I am involved in so many aspects of the fashion industry from creative direction, designing, casting, set design , and more. My love for fashion started a few years after I graduated from college when I first started my clothing brand "Sinsation".

What is your dream and goal?

My dream goal as a creative artist is to be a signed to a talent agency, while also working fulltime developing my fashion label. I would also love to work as apart of wardrobe for a major film.

photographer RUBIN FRANCIS
model LUCIUS FIRMIN
creative director/stylist DAVID SINCERE SHERMAN
producer ELIZABETH WHITE
model NELSON NOELSAINT
clothing brand SINSATION
model PEONEEMOULL PECH