We know that "affordable luxury" can be the most exciting thing to fashion consumers. But buying something at 50% off and wearing it once can still cost you hundreds or thousands a year. People these days can rent out anything, so why not high fashion gowns for that special event or photoshoot? People oftentimes are looking for ways to keep up with the trends while keeping their closet clean and wallet full.
I wanted to pitch this feature of a small business owner Heather, who owns a gown rental company specific to individuals who are looking for expensive trendy gowns. Most of the time the dresses worn for special occasions are statement pieces, therefore, it's not very often they will be worn more than once and usually found stuffed in your closet. Hence the idea of "keeping your closet clean, and your wallet full,” by not having to pay the high price tag.
Everyone wants to be unique and stand out while still following the fashion trends. Style fads come and go, but the one constant is that they return. The dilemma is: living a highly fashionable lifestyle can be difficult to sustain or be affordable for many. This is how H+H Co. formed its inception with the idea of rental gowns. H+H allows you to live out those dreams of being dressed to the nines for your milestone photoshoots or events without the high end price tag. By allowing individuals to rent beautiful gowns, H+H made fashion, glamour and beauty accessible to everyone at a cost that doesn’t break the bank.
Lileth de Guzman owner of Letlove Photography teamed up with Heather Gonzalez, the owner of H+H Co., and combined a contemporary with renaissance feel styled shoot as an example of the beautiful pieces that are in the H+H armoire.
