06/24

Tell us a little about this shoot.
It’s a narrative-driven series inspired by female characters from favorite fairy tales. We preserved the old-style magic and put a modern spin on the most-loved bednight stories with a spicy twist (for adults of course). The whole team was so in sync and the vision came to reality exactly as we’d imagined, it’s the best feeling!

How did your career start?
I am a Ukrainian-Canadian creative director with a background in marketing and fashion. For many years I’ve worked in luxury retail and have always been craving to dive deeper and explore the human condition through fashion. I like telling a story from a different perspective and questioning social stereotypes and norms. Fashion is art, and art shows us new realities - my work highlights that. We are here to have fun with a purpose, aren’t we?!

What inspires you?
Pushing the boundaries and telling the truth through artistic prism. In my world boldness wins over perfection.

Tell us about your creative plans.
I’d like to continue creating art and collaborate with fearless brands and artists who share their unique perspectives with confidence.