The need for anonymity is growing around the world, but even more the need for tricking the algorithms built into street cameras. Fashion is catching up with the idea of breaking the stereotypical look of the human in every way. From shapes, silhouettes, prints, to hair and makeup, unexpected looks can definitely confuse cameras and help us hide. Changing your identity every day is also an option, and a great way of disguise.
Therefore, in certain countries you might see a new emerging fashion trend growing out of pure rebellion against these new discriminatory technologies.
Eric Arthur Blair, better known as George Orwell is dreaming. He is having a nightmare. The novel “Animal Farm” is happening in “1984”, and his dream is our reality in 2021.
In our reality, the story starts in early ‘60s with Woody Bledsoe, who segmented the human face into numbers. His research on face proportions was later used by the CIA, and labeled as classified work. Today, we have the knowledge of it only because an anonymous person leaked some photos and they appeared on the internet.
This is the base of current facial recognition systems. From Facebook automatic tagging option, and unlocking your phone by scanning your face, to tracking stalkers of famous people in crowds, it’s all made possible thanks to this algorithm. While it can be very useful, the question of human rights is lingering in the air, since fast technological developments leave lots of space for mistakes and misapplication. One of the concerns is how these algorithms translate to our lives outside of social media. When we put our phones away and go for a walk, but we are still being watched, and our lifestyle data is being gathered.
These chills are brought to you by Huawei and Megvii, companies that work together on artificial intelligence. These technologies lend themselves quite well to countries outside China, that want to criminalize specific groups of people.
In Belgrade, a city of 2 milion, over 1000 cameras are put in 800 locations. Serbia is the first country in Europe to welcome this biometric system of surveillance. While the locations, price of the whole project, data being gathered, and possible consequences remain unknown to the public, we are warned by experts that this type of surveillance can be used to trail political opponents and monitor regime critics at any moment, which is completely against the law.
During a recent rally in Belgrade, protesters climbed up a pole and covered a camera lens with duct tape scrawled with the word “CENSORED”.
The important question that remains is who is watching, and who is being watched? When our dignity and identity are in danger, we tend to change our behavior when we know someone is watching us.
photographer GORAN POPOVSKI
creative director JOVANA NIKOLIC
model ANA KOJIC
make up artist MILAN BAURANOV
hair stylist MO
photo1: Top and jacket Gala Borovic/ Pants Jovana Markovic/ Shoes stylists resources
photo2: Top and jacket Gala Borovic/ Pants Jovana Markovic/ Shoes stylists resources
photo3: Body shirt Tamara Bakaj/ Pants Gala Borovic/ Coat vintage leather, stylists resources
photo4: Body shirt Tamara Bakaj/ Pants Gala Borovic/ Coat vintage leather, stylists resources/ Shoes ACBC
photo5: Coat and bag on the boot Tamara Bakaj/ Top and skirt Jovana Markovic/ Boots Gala Borovic
photo6: Coat and triangle bag Tamara Bakaj/ Skirt Jovana Markovic/ Boots Gala Borovic/
photo7: Top and Pants Tamara Bakaj/ Coat Diesel faux fur, stylists resources
photo8: Top and Pants Tamara Bakaj/ Coat Diesel, stylists resources/ Shoes stylists resources
photo9: Jacket and pants Tamara Bakaj/ Dress/shirt Gala Borovic/ Shoes stylists resources
photo10: Pants Tamara Bakaj/ Dress/shirt Gala Borovic/ Shoes stylists resources
photo11: Top and gloves Tamara Bakaj/ Overalls Gala Borovic/ Shoes vintage Moschino, stylists resources
photo12: Top and gloves Tamara Bakaj/ Overalls Gala Borovic/ Shoes vintage Moschino, stylists resources
wardrobe stylist TACITURN OBSIDIAN/ photographer SASKYA BONNET/ model ANISSA ENNOUHI/ makeup artist MYRIAM BERKOUN/
creative director and stylist CAROLINA MONTENEGRO/ photographer JUAN BERMEJO/ model CLAIRE FATALE/ makeup artist RENATA ALMARAZ/ wardrobe stylist LARA SCHOTTLAND/
photographer MARCOS LUIS PEÑA ESCATE/ makeup artist CHRISTIAN MATTA/ fashion designer JENNIFERALESS/ model HANNAH GARCÍA/ model agency WELOVE/ hair stylist RONALD MARTÍNEZ/