paper against capital

Through this project, we criticize the power of capital, paraphernalia and performance, and the lack of individuality in our money-driven society, where only a few are able to not let go of their essence, taking off their masks and using fashion as the primary symbol of self-expression. We gradually become perfect machines that agonize over every perfect action and we inevitably sink into routine, killing talent as if it never existed.

 

We live for the sake of performing. It doesn't matter who you are, only who you seem to be. Money is the root and tool. Our ecosystem is predatory, and fashion plays a leading role in it, being the cold reflection of what we want to become.

A woman has put on her various costumes, and so the show can begin.

photographer SARA AZAÑA-SANZ LÓPEZ
videographer ADRIÁN SÁNCHEZ
model ELIZABETH DIMITRIA
assistant JUN ZHENG
makeup artist MARÍA POZUELO
creative director SAMI MARTÍNEZ

 

 

clothes:

photo 1: Fátima Miñana, Alex Sobron Jewellery, Sami Martínez

photo 2: Alex Sobron Jewellery, Sami Martínez

photo 3: Fátima Miñana, Sami Martínez

photo 4: MANÉMANÉ. Grace Bridal Industries

photo 5: Grace Bridal Industries, Sami Martínez

photo 6: Alex Sobron Jewellery, Sami Martínez

photo 7: Sami Martínez, Alex Sobron Jewellery

photo 8: Grace Bridal Industries, Sami Martínez

photo 9: Fátima Miñana, Alex Sobron Jewellery, Sami Martínez

photo 10: MANÉMANÉ

photo 11: El Cardenal, Sami Martínez

photo 12: El Cardenal, Grace Bridal Industries, Sami Martínez

 

You may also like

set designer YANA AKSENOVA/ makeup artist DARIA URIASEVA/ photographer ALYONA PUKHANOVA/ model LISA/ wardrobe stylist NATALIE KRUGOVA/ hair stylist MARIA DRAKINA/

duo

model CRISBEL WAN/ lighting designer TAKA ALEX/ photographer YVETTE LIM/ model ANNI WANG/ makeup artist/hair stylist JAELYN KOH/

elf

photographer QIONG WANG/ makeup artist/hair stylist YUANYE/ model MIYA LIU/ fashion designer NAN WUJI/