Official campaign by The Open Season

fashion designer HAIDAR EL3MENT
photographer FATMA ASHKANANI
makeup artist BEAUTYBYDANAH
model KARINA CHERCHES
 

clothes: THE OPEN SEASON 

Treating fashion like a art canvas with fashion designer Haidar Abu al Hasan, founder of “The Open Season” aka l’open Saison.

Please tell us about the concept of this collection. When did you first have ideas for it?
What inspired you?

I first had ideas for this collection approximately one year before showcasing for winter. During that time I thought to myself, there is no better choice but to go with puff jackets, especially the heavy set ones in my opinion. I wanted to create something new though, nothing like the puff jackets you see in designer stores nowadays, so I created a new silhouette which was also detachable to pull off a different look. One jacket, two looks. Many things inspired me, I could get inspired by something I see walking down the street, or watching a anime show at home (always loved the fashion in Japanese anime) but when it comes to the fashion industry, I got inspired by the runway shows of Alexander McQueen, Kim Jones and Virgil Abloh (may his soul rest in peace)

How did your design career start?

Well, I am a recording artist I make songs then make music videos to them. Fashion always played a big factor in my videos and overall image. As I started releasing music videos consistently, a lot of artists with big platforms hired me to be their wardrobe stylist for their music videos. I noticed I had a strong fashion sense, over time I found myself sketching design and draping fabrics on models, being a designer happened naturally it felt just like human instinct.

What are your dream and goal?

To make a fashion forward change in the industry. my dream is very straight forward, I have a long list of goals but they all add up to one major thing which is making a better change or being a trendsetter. Of course, I will do this through fashion & music.

How would you describe the essence of your clothes?

Empowering, strong & fierce. It is open to interpretation for any one catered to their world and the way they see things really.

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