DZHUS AW21

AW21 COLLECTION : SURROGATE

 

  DZHUS AW21 collection is, indeed, a uniform for multitaskers. DZHUS transformer pieces cannot be classified in a standard way: their modular structure
allows to modify clothing in numerous ways, including its metamorphosis into accessories. Unified wardrobe items with unprecedentedly extended
functional is DZHUS’ innovative solution for the problem of overconsumption, with a focus on creation, not limitation.


  Designer Irina Dzhus is very familiar with the perfectionist urge to "clone oneself", and the message of the new season has derived from a rhetorical
dilemma: is a prototype self-sufficient without a copy, or are those undividable, like and object and its shadow, a form and a counter-form? Replicas and
duplicates imitate the original, generating a train of phantomic projections, resembling a freeze of its dynamics. Such synthesis forms a polyphase
existence with an unlimited kinetic potential. The idea of an object’s stratification as a way to push boundaries of its utility has implemented in a repetitive
pattern of identical details. DZHUS has developed such hybrid styles as shorts/top, shirt/skirt, hat/waistcoat/hood/peplum and a range of bags modifiable
into a cardigan, a coat, trousers, bustier, sleeve, jacket and other apparel categories. The variety of bags in the collection is symbolical, and their shape pays
honour to recognisable types of packaging, as DZHUS continues to motivate for recycling and choice of reusable containers.


  The materials used have distinct textures: shape-keeping pleating, cotton with a crumpled or laminated finish, silk imitating sackcloth or featuring an
optical illusion of "petrol" stains, ribbed knits. The textiles’ ethical origin is the determinant criterium for DZHUS’ material sourcing, as the brand transmits
the values of cruelty-free fashion.

photo ALEXEY PONOMAREV
video ANYA BOD 
styling IRINA DZHUS / DZHUS Style Studio
music TYLER LEGAT
makeup MARINA REZNICK 
hair VICTORIA LABZUNOVA 
models ALEKSANDRA YAKYMENKO / LINEA 12, REGINA MAYAKOVSKA / EGO MODELS
ethical footwear HOUSE MARTIN 

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